Impacts of Corporate Business Tactics on Maintaining the Competitiveness of China’s Automotive Manufacturers During the Covid-19 Pandemic

The purpose of this study is to investigate the impacts corporate business tactics on maintaining competitiveness China's automotive manufacturers during Covid-19 pandemic. A case analysis Jiangling Motors Corporation Ltd. was conducted. Data were collected from Jiangling's yearly financial reports between 2019 and 2022, a questionnaire administered 62 participants company. data analyzed through SPSS, findings suggest that has been able maintain its despite pandemic due number factors, including focus innovation, cost-effective production, flexible marketing strategies. provides insights into how other in China can their face crises such as Overall, objective researcher will use examine different help company remain competitive post-pandemic market. Given limited scope, research cannot be generalized all companies China. However, it provide valuable some are successfully adapting